"I'm" fad among Chinese MSN users  | |  The promotion ad at Windows Live Messenger's official site.
It seems that almost all your friends' names on MSN have added a little green "i'm" symbol overnight. If you ask what is going on, someone will tell you it's a charity initiative and send you an intro link.
Though this charity program has not yet officially launched for Chinese users, this little green symbol has proven popular among Chinese Windows Live Messenger users.
Windows Live Messenger's official blog announced on March 1 that Microsoft was launching an "i'm" program in United States. Every time someone starts a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with nine organizations dedicated to social causes. With every instant message a user sends, it helps address issues one feels most passionate about, including poverty, child protection, disease and environmental degradation.
One only has to add certain code next to one's name for the organization one would like to support. "*red'u" is for the American Red Cross, "*bqca" is for Boys & Girls Clubs of America and "*unicef" stands for the American branch of UNICEF.
However, Feng Jinhu from the press center for Microsoft China told Youth Weekend that the "i'm" project is only eligible for Messenger users in United States. Instant messages sent by Chinese users would not count.
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| | | | | | | | 1.  bluewings (2393) | 3 years ago |  I very worthy cause indeed and one can't miss the wisdom behind interconnecting popular technology to philanthropy.It's so microsoftish and applaudable,but I would have liked it much better if this could have been extended to the rest of the world,including China.That would definitely strengthen Microsoft's hands in helping the needy more.The only reason I could think of was perhaps they won't earn from the advertising revenues generated from the rest of the world as much from american advertisers targeting the US messenger users Or perhaps Microsoft is facing a bureaucratic constraint in expanding the facility.Still, the cause is undoubtedly a noble one.
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