HP dvd640e External DVD Writer with LightScribe - Although the plus points of LightScribe technology are evident, the market response so far has defied conventional trends, exhibiting instead lethargic adoption rate at best. Probable explanations for this could be the low supply of LightScribe-enabled media and the high retail price of LightScribe DVD writers, which in most cases, are between 15 ? 20% more than plain-Jane DVD writers. As such, consumers who already have stacks of media in their possession and those who had earlier invested in adhesive labelers or printers that can print directly onto the surface of optical discs, there is simply no compelling incentive to purchase a LightScribe DVD writer right now and consequentially having to stock up on LightScribe-enabled media.