Satellite Radio - A major component of Sirius business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt, aka Little Steven, Jimmy Buffett, and Eminem to executive-produce streams or entire channels on Sirius. Van Zandt was the first major musician recruited by Sirius or its satellite radio rival XM to create branded music channels and he has created two distinct stations for Sirius, the Underground Garage dedicated to garage rock, and Outlaw Country with its focus on alternative country music.

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Satellite Radio - A major component of Sirius business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt, aka Little Steven, Jimmy Buffett, and Eminem to executive-produce streams or entire channels on Sirius. Van Zandt was the first major musician recruited by Sirius or its satellite radio rival XM to create branded music channels and he has created two distinct stations for Sirius, the Underground Garage dedicated to garage rock, and Outlaw Country with its focus on alternative country music.