Satellite Radio - By far the largest of these deals was announced on October 6, 2004 when Sirius Satellite Radio Company announced that it signed a five-year, US$100 million per year agreement with Howard Stern to move his radio show, The Howard Stern Show, to Sirius starting on January 9, 2006. The deal, which gave Sirius exclusive rights to Stern’s radio show, also gave Stern the right to build three full-time programming channels. Currently, Stern has two operating channels on Sirius, but still retains the right to a third. Stern said his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII Halftime Show. Beginning with the announcement of his imminent departure, Stern complained Infinity Broadcasting was making his departure more acrimonious than was necessary.