Beauty - Eyes Eye shadow is available in complementing multi-tone color combinations. It's a good idea to buy these sets, rather than individual colors, if you don't trust your own beauty know-how. Swipe applicator across lightest color, tap off excess powder, and sweep across lid to brow bone working from the inside out. Accent with medium tone from middle of lash to outer edge of eyes. For a smoky, night time look, use a third color as an accent. Blend colors with your pinky.