Ice Cream - Ice cream is also a popular dessert in Japan, with almost two in five adults eating some at least once a week, according to a recent survey. Since 1999, the Japanese Ice Cream Association has been publishing the Ice Cream White Paper once a year, and the four most popular ice cream flavors in Japan has not changed (including their orders) since 1999 according to the Paper.The top four flavors are vanilla, chocolate, matcha (powdered green tea), and strawberry. Other notable popular flavors are milk, caramel, and azuki (Red Bean) also according to the Paper.Azuki is particularly favored by people in their 50s and older.While matcha is a truly Japanese flavor favored by Japanese and well-known among non-Japanese outside of Japan, plum and ginger, tastes often presented as Japanese flavors outside of Japan, did not make the cut in the top 17 favorite flavor list in 2006. In Japan, a soft serve ice cream is called softcream which is also very popular. As a seasonal treat during the cherry blossom season, ice cream is available that is actually flavored with cherry blossoms.