consumer research

Traditional Consumer Research Can't Do the Job

As far as the laws of mathematics refer to reality, they are not certain, and as far as they are certain, they do not refer to reality. Albert Einstein What in the world was Einstein on when he, the...

The Neurorevolution in Marketing

Reader Tony Kirton, a specialist in brand management and former marketing executive in BMW, Audi and Volkswagen has brought to my attention an engaging podcast series on the brain. He believes that...

We Know Less about Our Motivations than Consumer Research Commonly Supposes

We’ve seen some strange ideas about the sources of human behavior coming out in the mainstream press over the past few years. More and more it seems, our hallowed concepts of volition and...

Strategies for Surviving and Thriving in Challenging Times

Strategic Action #4 for Surviving and Thriving: Connect With the Zeitgeist (Part 4) The most influential idea in Western culture idea is that at the roots of our individual existence we are...

Leveraging A Consumer's Empathy Factor? From Movies to Brands?

Turns out, both men and women have empathy (who knew?), but feel free to give in to it under different circumstances. Ian Austen writes in a New York Times article (reg. required) that men will more...

Uber-, Macho-, or Metrosexual: The New Male Shopper

Though I knew what the trendspotters were trying to get at in the past few years, I was never a big fan of the term "metrosexual." So, here we are at the end of 2007, still searching for a way......

The Foundations of a New Marketing Paradigm (Part 7)

How an understanding of the seasons of life can make you a more effective marketer In 1956 the head of consumer research for the Radio Corporation of America, Wendell Smith, wrote an article for The...

Alan Greenspan Makes a Startling Revelation on the Daily Show

Alan Greenspan, the master of obfuscation whose cryptic pronouncements as chairman of the Board of Governors of the Federal Reserve could trigger three digit rallies or slumps on Wall Street in...

Is It A Gender, Generation or Knowledge Gap? News In Wine Marketing

Who is most likely to feel uncomfortable when it comes to choosing wine at a restaurant, pairing wine with food, or interacting with a waiter when selecting wine at a restaurant? At first glance,...

Girly Tech No Woman Wants

So, let's say you've never quite believed me or absorbed what's in my book, Don't Think Pink. That's fine. Maybe it's just been a lot easier for your business to "market to women" by making your...