media bits

NewsBytes: "Let It Out" Olympics, Element-al Dogcars

1) As reported by Karl Greenberg in MediaPost, Kimberly-Clark has announced that its Kleenex brand will continue it's "Let It Out" campaign with its Beijing Olympics sponsorship. The launch piece for...

One Ad Campaign: Two Gender Stereotypes

I just came across a blog post that brings up a fairly common ad campaign phenomenon: two gender stereotypes for the price of one. Though the "chocolate man" television ad being discussed was clearly...

Resolution for 2008! Not Taking Advertising/Marketing Too Seriously!

With all the year end lists and predictions, I thought this spoof question from the New York Times Q&A with Stuart Elliott was worth sharing (If I could find a URL that links directly to this...

Bravo to Bravo: Don't "Target" Women, Attract Them!

"We don't target women first." That was one of Lauren Zalaznick's (President of Bravo Media at NBC Universal) responses in an interview for TV Week magazine... and it caught my eye. Here's the...

Lululemon Loses Love: Will Women Keep Buying?

This just in: Lululemon, a yoga/fitness-wear maker with much marketing savvy and that I, for one, have been going ga-ga overfor a few years (even though it is not inexpensive), has been caught in a...

The Manliness of Being Green

Mike Martin, a regular (and very good) commentator for the local public radio station, brought up an interesting point in his piece this morning, in that it just may have taken Al Gore's Nobel Prize...

NewsByte: Women-Focused GreenStone Media Folds

After much to-do about delivering talk radio in a woman's way, GreenStone Media, the high profile radio network founded by Susan Ness and backed by the likes of Jane Fonda and Gloria Steinem, has...

NewsBytes: Green Biz Bubble(?) and A Man and His Brands

1) A friend pointed me to this article/post by Joel Makower on whether or not there is a green business bubble. A few of his points about why green isn't a bubble could be just as easily applied to...

NewsBytes: Kmart's New Agency and Another Online Mom Community

1) Will switching ad agencies change anything for the Kmart brand? Though I have fond memories of the store from my Michigan childhood, thirty-plus years later, my local Kmart is drab, dirty and...

NewsBytes: Serving Green-Minded Consumers, Corporate Responsibility and Modern Brides

1) Sarah Mahoney wrote a great MediaPost commentary on just how powerful the LOHAS (lifestyles of health and sustainability) customer is in today's marketplace. They are more attracted to smaller,...