LA PAZ, Bolivia (AP) - President Evo Morales has complained about the news in Bolivia's local newspapers. So his government began publishing its own on Thursday.

The color tabloid is named "Cambio," or "Change" - a slogan of Morales' administration long before new U.S. President Barack Obama made it his campaign mantra.

Most of Bolivia's private newspapers have criticized the leftist president, as well as his campaign in favor of Sunday's referendum on a new constitution that would grant greater power to the country's long-oppressed indigenous groups.

Cambio's inaugural edition features a long interview with Morales promoting the new constitution.

A photo on the cover shows the president flanked by adoring children.

By comparison, the front-page headline in El Deber, the country's most widely circulated daily, proclaimed: "Evo completes three years in office with more politics than governing."

Morales grew so irked at the local press last month that he said he would no longer hold press conferences for local reporters and said that only 10 percent of journalists are "honorable."

The new newspaper joins state-run internet news agency, television station, radio network and free weekly paper already promoting the government point of view. It's only latest foray into the market for Morales, who has nationalized gas companies, a mineral smelter and the country's largest cell phone provider. A new state-run airline is set to begin flights next month.