Something fishy going on here...what do u think?

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UP to 75% off Everything in the Store. Everything on Sale! I go in looking to buy, and I came out again disappointed. Whats the catch? I notice the hi-end stores are the worst offenders. Some items are always discounted. If this was a legitimate sale there would be some good buys, but there are no bargains to be had. Its dishonest merchandising. If you add the 75% discount back on,the items would be unsaleable. What bugs me the most, are the shoppers who flock to these presumed sales, willing and eager, to be taken for another expensive ride! Have you noticed this obvious fraud being perpetrated on unsuspecting shoppers. Should there be legislation to correct this deceptive merchandising?