Are You Writing Great Sales Letters and Ads?
August 2, 2007 7:28am CST
Here are the first 10 rules for writing great copy for your programs. 1) Create an offer that's so good, no intelligent person can pass it up. 2) Give away something free. 3) Write about your reader’s interests, not your interests. 4) Make your letter read, look and feel like a personal communication from one person to another; not like a mass-produced piece of junk mail that’s going to a million people. 5) Persuade your reader with facts and reasons, not fantastic claims and empty hype. 6) Have an attention-getting compelling message that sets you apart from your competitors. 7) Figure out you Unique Selling Proposition (U.S.P.) -- What makes you different? 8) Know exactly what your readers are looking for before you write. 9) Sell one and only one thing with your ad or sales letter. 10) Raise the level of your proof. (Provide credible third-party testimony to the truth of your claims. Free trial period and free samples are other forms of proof). Do you write good ads that produce more traffic to your website or blog? Is your salesletters getting you more referrals or customers? This is just 10 out of 74 of the rules....You can read the rest on my blog http://free-marketing-tips.blogspot.com and be sure to pick up your free gift about The 2nd Encyclopedia of Free online Advertising http://its-all-4-free.net.tc Wishing you success Kowgirl