How much money should be put into website design.

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Conversion rate of a website's customers is critical but how much money and or time should be put into the design of a website. I recently found the website of a department store in Holand that is quite amazing and worth viewing. I do not want to splatter their URL all over the Internet so I will send you to www.texashouston.info. Click on the drop down menu "Special Mention". There is a link in the list, "Turn up your sound." This store went all out on their website design.