They all started without a brandname!
By srganesh
@srganesh (6339)
India
December 10, 2008 6:23am CST
Anybody in the top now,all started their business in a small level and without a brand name.They struggled hard and improved themselves in course of time.Why then we insist on brand alone,whatever it may be,for toilet cleaners to computers?Shouldn't we encourage unbranded items,if the person in business is known for his sincerity?What is your opinion?
1 response
@syfarisk (378)
• Malaysia
10 Dec 08
Regardless of whether it's fair or not, that's the reality. So to be a smart businessman, it's vital that he or she develops a good reputation and strengthen the position of his or her company's brandname. A brandname symbolises a business system that has been in function with proper conduct and practice, and therefore, it is the products or services with good brand names that will be easily accepted by the customers. The psychology of customers is like that, and to be a successful businessman, it is important to know that, and work based on that. This is why businessmen must learn marketing, it is marketing which attracts customers. A company that has a good product but does not have a good marketing strategy, will not be able to succeed.
