who was behind mylot.com?

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friends, do you ever think, who the people who are behind mylot.com? How they can think of social networking sites and create additional revenue for the anggotannya. For me it was something interesting and would be more interesting can to meet, chatting or may be can discussion with people who are behind mylot.com. how friends, you agree also to be acquainted with the people behind the success mylot.com? For people's who are behind mylot.com name, please introduce yourself ...