Brand Conscious?

I can be brand conscious but not all the time. Cause truthfully not every name brand is the best and some non name brands work just as great as name brands if not sometimes better. Since right now I'm having some money trouble I usually go for the cheaper brands regarding food but once I try it for myself and find it to be not as great then I decide to stick to what I know. Clothes, I'm not that picky with name brands cause I don't care for the extreme overly priced clothes. I like certain things and I know what works for me. Restaurants never really thought about them but I guess I usually stick to the names everyone else already knows as well as I do. I've tried a few places that our those mom and pop shops only cause of a friend that has been there and took me. They're actually pretty good just gotta find the right ones.