Business Advice from the Amish

@laglen (19759)
United States
May 5, 2010 10:59am CST
http://money.cnn.com/2010/05/04/smallbusiness/amish_business_success/index.htm CNNMoney.com) -- Want to find America's most successful entrepreneurs? Skip Silicon Valley and Manhattan; head to the rural Amish enclaves. Amish businesses have an eye-popping 95% success rate at staying open at least five years, according to author Erik Wesner's new book, Success Made Simple: An Inside Look at Why Amish Businesses Thrive. It's a statistic he backs up with a variety of academic surveys, drawing particularly on a 2009 report by Elizabethtown College sociology professor Donald Kraybill. Studying several Amish settlements, Kraybill found failure rates ranging from 2.6% and 4.2%; interviews with loan officers, accountants and industry professions in other Amish regions yielded additional anecdotal evidence of closure rates significantly south of 10%. Compare that to the average five-year survival rate for new businesses across the United States, which hovers just under 50%. So what's the secret? Wesner, who worked in business management and sales before immersing himself in all things Amish, thinks it lies in the culture, which emphasizes "qualities like hard work and cooperation." Networking through Facebook doesn't exactly have the same community-building pull as teaming up with neighbors to build a barn, and few Americans these days can point to a childhood where they awoke regularly at dawn to milk the cows. Another key advantage is that Amish business owners tend to stick with what they know. I believe there is a lot we can learn from the Amish. No matter your opinion on the Amish, there business sense is spot on. What do you think?
1 person likes this
4 responses
@hofferp (4734)
• United States
6 May 10
I think we could learn a lot from the Amish. They keep costs down (labor, utilities, etc.), quality high, have great branding, etc. I wish my business was as successful...but it's starting to pick up again, so maybe I won't be one of the failure stats.
1 person likes this
@laglen (19759)
• United States
6 May 10
lol I just keep slow and steady...... I dont want more than I can handle. I do not plan to be a fortune 500 just want to pay the bills.
@laglen (19759)
• United States
8 May 10
• United States
8 May 10
laglen, I cannot blame you--and many Amish would agree with your attitude as well.
1 person likes this
• United States
8 May 10
sdfd
1 person likes this
• United States
8 May 10
Whoops, misfire there on my first comment. Some interesting points made here. There is definitely an inherent Amish appeal to the products they sell. In the book I discuss the conundrum the Amish face. They generally realize the appeal but sometimes struggle with how to promote their goods--but not do so too "blatantly",ie, using "Amish" in product names, which would be considered unhumble and be frowned upon by many Amish. An interesting issue.
@laglen (19759)
• United States
8 May 10
I see where that could be a problem. I would say quality is a term they could easily use.
@spalladino (17891)
• United States
8 May 10
When I lived in southern Maryland there was an Amish community not too far from us and they still run the best Flea and Farmer's Market in the state. They sold beautiful hand crafted furniture...I still have a wonderful baker's rack I bought there...and loads of fresh fruits, vegetables, preserves, fresh eggs, etc. They raised livestock and grew crops. What I noticed the most about them was that they always seemed to be genuinely happy. That attitude and working together as one big team definitely will help make a business last.
1 person likes this
@laglen (19759)
• United States
8 May 10
I think there is a lot to learn from this population!
@rocketj1 (6955)
• United States
5 May 10
I believe they also have the "Amish factor". In other words, people are often really drawn to things that are "Amish made". For instance a homemade pie sounds great but an Amish homemade pie sounds even more appealing. People love the thought of the Amish making their purchases. They also have built-in labor in the form of their HUGE families. They usually have no need to hire outside help. Interesting study. Thanks for posting this! Rocketj1
1 person likes this
@laglen (19759)
• United States
5 May 10
Good points. I have been looking more and more at the Amish way of life. Not so much the strict religious aspects, but the way of life. Very interesting