What so special about Wee world?

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Actually, what is so special about Wee world, those teens so crazy about, and love to chat and to be someone else in this internet virtual world? My little niece love to play "WeeMee", and I guess that she makes a lot of friends there. She taught me to be someone else, and pick an Avatar for me too. It was like you have to be impersonate someone else in this non - existent world. After 20 minutes of fool around this Wee World, I felt tired though. One day I just discover that, the Wee World wasn't entirely free, if you want the Gold coin, they want to pay for it to have those shiny clothing, and shiny style. That just not right I think. Why should those kids have to pay for something simply for kids?