Perception
By BarBaraPrz
@BarBaraPrz (51811)
St. Catharines, Ontario
April 25, 2012 7:40am CST
I was looking through the grocery flyers, and one store had avocados on "4 for $5" and I thought, "Hmm, not bad." Then I saw "Or $1.25 each" and I thought, "That's too much." It's the same price per avocado, but it seems more. It's the same with buying two items priced at $2.99 each and being surprised that the bill is $6+tax instead of $4...
Now, you can discuss this among yourselves, but I'd appreciate it if you made your comments here. 
1 person likes this
5 responses
@obe212003 (2299)
• Philippines
25 Apr 12
It is sort of a marketing strategy as the bigger the numbers for a commodity for such a price always caught one's attention then only to find out the real price if you're going to pick only one. As in selling my items on a trading site, putting $5 dollars on my item gets nowhere with the number of inquiry, but when i changed it to $4.99, i got several inquiries then.
2 people like this
@coffeebreak (17797)
• United States
29 Apr 12
For some reason, that penny makes a difference in how people view the price. I don't get it, but it does! It annoys be when I buy things for $4.99... why not just price it a $5? Then again, I am glad to save the penny, but still...is it necessary? Why do they do that? Wouldn't it be easier on the store if they sold things at even prices? $3.50 instead of $3.49 etc.
1 person likes this
@BarBaraPrz (51811)
• St. Catharines, Ontario
26 Apr 12
Everything costs more these days, but somehow we manage.
@alberello (4752)
• Italy
25 Apr 12
Well, these are marketing strategies designed specifically for a little "deceive us". Sounds too 1 price of $ 1.25 but if you offer them $ 5 for 4, the calculation of the spending does not change. is just our impression that we believe to spend more, when it will spend only $ 1.25 to unit price.
Another trick is to make all prices end with number 9. For example, did you ever wonder why a product is sold to 1.99 when it would be easier to write directly to 2?
Simple, you do not look at the coins, but put your attention on the number 1, but in reality, buying that product, will spend 2, .. remainder of 1 only cents!
1 person likes this
@BarBaraPrz (51811)
• St. Catharines, Ontario
30 Apr 12
Canada's scraping the penny, so maybe we'll see even pricing everywhere, not just at Dollarama.
@coffeebreak (17797)
• United States
29 Apr 12
I don't look at the 1... i always round up to 2...I'd look at that as $2 not $1.99. It does bug me about that tho..why dont just just bump it to $2? It'd be easier on them! But i'll keep my penny! 100 of them and I can get something off the dollar menu! Okay, 106 of them! Kind of like a free meal!
1 person likes this
@changjiangzhibin89 (17239)
• China
30 Apr 12
It is just the trick of fixing a price.Providing that the selling price of one item must be ten dollars, it is better to set the price at 9.99 dollars than 10 dollars.The buyer should feel oh! it is bargain,below 10 dollars.Sometimes the businessmen take advantage of buyers’ digital illusion when they set a price on something.
1 person likes this
@BarBaraPrz (51811)
• St. Catharines, Ontario
30 Apr 12
We know this, and yet we fall for it every time. Guess that's why they do it.
@changjiangzhibin89 (17239)
• China
1 May 12
They know well everyone wants to buy something at a bargain price,so their trick is not deviating after
many trials.They are out and out psychologists.
1 person likes this
