Sexism In Advertizing
@danishcanadian (28954)
Canada
April 7, 2013 9:58pm CST
I really hate the stereotypes that still exist in advertizing, and the way that advertizers try and play on people's insecurities. There is one commercial that plays a lot up here for a Crest Teeth-Whitening system, that says something about "he may be the future father of your children, loving husband [etc.] But first you need to make him come over and say hello." I don't care if this is a promo for teeth-whitening, hair colour, a better bra, or a simple facial soap. If you want to meet him, don't be passive and wait for him, just go up there and talk to him yourself! My mother picked up my step-dad at a Tim Horton's Donut shop at 3 AM! LOL They've been blissfully happy for 20 years now, and blissfully married for almost 17 of those 20 years. No waiting around for her. She saw what she wanted, and went after it!
And then what about those gender specific commercials? I won't buy Clorox, for example. "Mama knows the magic of Clorox." LOL Really? Only women buy ccleaning suplies? Isn't the world more evolved than that? My husband does a better job of cleaning than I do. Sure I happen to do most of the shopping, because I have an easier time navigating the stores, but he tells me which cleaning supplies he prefers to use, and I buy them!!! LOL
How do you feel about gender and sexism in advertizements? Do they play on your insecurities? Do you prefer to say "nuts to that" and avoid advertizers who'd choose to play that game?
5 people like this
6 responses
@ElicBxn (64169)
• United States
8 Apr 13
I buy Tide because my mother read in Consumer Reports that it was the best laundry soap out there - at least at that time. My mother had ALWAYS used All before that.
I buy a lot of things for various reasons, but advertizing doesn't have much to do with it, in part because I don't watch much TV so I don't get too much advertizing!
1 person likes this
@GardenGerty (169406)
• United States
8 Apr 13
Generally speaking isms are offensive or humorous or both. Sexism, ageism, both of them miss the point of being human beings. Hubby and I share pretty well on stuff. He is still more into cars than I am and he can fix them, I cannot, but he can clean better than I do and since I am working right now he seems to be elected to do a lot of cleaning. We both prefer vinegar and baking soda and things like that.
1 person likes this
@AmbiePam (120547)
• United States
11 Apr 13
I have never seen those! I wonder if they even air in America. Because I've seen a lot of commercials for Crest teeth whitening AND Clorox. But never have I seen those. That's terrible! I was just thinking the other day how far we've come. There was a commercial with two stay at home dads talking to each other about some food product, I don't remember. And then I believe another commercial I saw was Tide, and the man was doing the laundry.
@BarBaraPrz (51811)
• St. Catharines, Ontario
8 Apr 13
I find most commercials annoying. That's why I switched to CBC radio long ago. But with their format change on the Radio 2 side to too much top 40, I've recently been flipping over to the Zoomer station, which has commercials. And some of them are really annoying. But at least I get my fill of classical now.
@MoonGypsy (4605)
• United States
8 Apr 13
i think that the way the media work. they work with gender generalizations and stereo types for a reason. it is to keep people in line with a certain train of thought. it will remain in place to help form social constructs for us. i say it wrong, but that's the way it always has been and it's not going to change.
1 person likes this
