Which is X factor for men good height or looks?

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As far as men are concerned which factor makes them different good height or great looks. There was a time in Hollywood and Indian films looks of heroes like Marlon Brando, Richard Burton, or Elvis, and in India Dilip Kumar, Dharmender to today's Salman Khan used to make impact. Even those cricketers were admired most having looks like Imran Khan, Viv Richards, Sunil Gavaskar, Ian Botham, to name a few. These days, tall men and muscular men are liked a lot. Obviously the X factor should be qualities of the person, the mind, the compassion, the dimensions, communication, behaviour.