#Goyaway

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Yesterday the CEO of Goya Foods praised Trump in a Rose Garden speech. He said "We are all truly blessed ... to have a leader like President Trump who is a builder. We have an incredible builder, and we pray. We pray for our leadership, our president." Goya is a staple in Hispanic households. Trump is not known to be Latino-friendly. He has called Mexicans rapists. His administration separates children from their parents when they are found entering the country illegally. He is no hero for the Hispanic community. Anyway people are now talking about boycotting Goya on Twitter. I saw AOC mention trying to make her own adobo. Chrissy Tiegen stated that she is finished with the company. #Goyaway is currently trending. I don't have particularly strong feelings about the matter either way. I'm not a Trump fan by any stretch of the imagination but I'm also not Hispanic, Latino, etc. I buy a couple of cans of Goya beans each year for hummus or chili. That's about it. Making a conscious decision to boycott Goya would involve almost no effort or impact on my part. It will be interesting to see if there is any real negative impact on the brand after those comments.