First time dining out in NYC

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I was craving some sushi so hubby and I went out to a Japanese restaurant. It was our first time dining there. We were eating outdoors as indoor dining is not allowed in NYC. The weather was actually nice and cool, as opposed to hot and humid, so it was pleasant dining outside. I cannot say I was wowed by the sushi we ordered but it was not bad at all. I'd go back there again and try other stuff. There are other things on the sushi menu and dishes other than sushi I'd try. There were a few other tables occupied by diners when we were at the restaurant but the place was not packed. The place next door,—an Italian restaurant—which was also new, was packed. There were even people waiting for a table. And there was loud music heard. That placed seemed alive while ours seemed rather dead. According to our waitress—who asked us to spread word about the Japanese restaurant to others—the restaurant is fairly new so not many know about it yet. How come the Italian restaurant that opened later than them seems to be well known and popular? Perhaps it's the marketing.