Bad Marketing

@porwest (112717)
United States
January 2, 2021 9:06am CST
Sometimes you just see something that gives you a little giggle. Like this product I found on the shelf while shopping at Walmart yesterday. The product brand name is No Break. And if you look closely at the picture you will see that one of the advertised benefits of this product is that it is shatter resistant. What's more, if you look really close at this picture you will see that this product on display is also broken and shattered. So much for that...
15 people like this
13 responses
didik wijanarko
@Babale (1874)
• Semarang, Indonesia
3 Jan 21
Maybe there are shop customers who accidentally dropped it so that it was damaged, but did not tell the shop owner.
2 people like this
Jim Bauer
@porwest (112717)
• United States
5 Jan 21
This may well have been what happened. Still...should it have broken and shattered considering it is unbreakable and shatter resistant? lol
Thelma
@thelme55 (79311)
• Germany
2 Jan 21
Very funny marketing.
2 people like this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
It really gave me a giggle.
1 person likes this
Lena Kovadlo
@lovebuglena (52143)
• Staten Island, New York
4 Jan 21
So is this product really "no break"? The label says "shatter resistant base, lid, and locks." I guess that means other parts are breakable.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
5 Jan 21
Clearly they need to rethink everything about this product. lol
1 person likes this
Lena Kovadlo
@lovebuglena (52143)
• Staten Island, New York
5 Jan 21
@porwest Maybe they need to hire a new marketing person...
1 person likes this
Jim Bauer
@porwest (112717)
• United States
6 Jan 21
@lovebuglena Something. lol
1 person likes this
Hanni Harel
@Hannihar (130150)
• Israel
3 Jan 21
@porwest Jim, thank you for pointing that out to us and sharing that with us.
1 person likes this
Hanni Harel
@Hannihar (130150)
• Israel
5 Jan 21
@porwest I bet you did.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
5 Jan 21
I got a good laugh when I saw it in the store. That's for sure.
1 person likes this
LindaOH
@LindaOHio (222222)
• United States
2 Jan 21
Good one! I'm surprised someone on the staff didn't notice and take it off the shelf. Happy New Year!
2 people like this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
It's Walmart. You can study the theory of relativity thoroughly between the beeps at the checkout.
1 person likes this
Nevena Zivkovic
@Nevena83 (66063)
• Serbia
2 Jan 21
Very bad publicity.
2 people like this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
Yeah. They definitely need to rethink this one. lol
1 person likes this
Heather Echola
@GardenGerty (169406)
• United States
2 Jan 21
Actually can see for yourself,and let the buyer beware.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
Clearly these are breakable. lol
Notlilie
@prinzcy (32299)
• Malaysia
3 Jan 21
Marketing is not in the same department as sales. That's why this happened. But it's a good thing. At least you know it's definitely shattered.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
8 Jun 21
Still, you would think if the manufacturer says it is not breakable...even the sales people would not be able to break it. lol
1 person likes this
OceanTiara
@RebeccasFarm (91299)
• United States
2 Jan 21
Now that is funny, says it all
1 person likes this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
I can see someone in a meeting trying to figure out a creative way to call the product "Sometimes Breaks." lol
1 person likes this
NJ Chicaa
@NJChicaa (127116)
• United States
2 Jan 21
oh well
1 person likes this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
lol. Oh well is right.
1 person likes this
Mrki Krki
@mrki444 (15162)
• Croatia (Hrvatska)
3 Jan 21
Very often thing.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
8 Jun 21
Usually when someone claims you can't do something, the opposite is true. lol
[eds]
@ZedSmart (19839)
• Philippines
2 Jan 21
I think the product has been very tired of having no break/s and ended up broken. Most of the products won't live or delivered as the manufacturers promised but does work ironically.
1 person likes this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
I am sure something nefarious probably happened to this one, and truly is anything actually not breakable? Still, most things acknowledge they will eventually break. When you call yourself unbreakable and then break? That's a whole different story. lol
1 person likes this
Jenara
@J3n4rA (262)
• Indonesia
2 Jan 21
Hahaha, sounds like anti marketing just to attract people to see closely not to buy
1 person likes this
Jim Bauer
@porwest (112717)
• United States
2 Jan 21
Yeah. I am certain at least at this store, these won't be flying off the shelves any time soon. lol