How does blogging influence mass media?

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Print and broadcast media has been predominantly the widely utilized means of information dissemination and connection for entertainment value among others. But with the entrance of free web publishing by the course of online journals and personal websites, freedom of speech and expression and the press underscored by the significantly increasing number of bloggers around the world, from noticeable nuisance hullabaloo porky blogs to the likes of boing boing. Even media practitioners use blogs as a freeverse bridge to internet subscribers to read their nonetheless content. Blogging even paved way to online commercialization for those who make use of it. Now, the blogosphere keeps its territory wider and more diverse. In your opinion, how does blogging contribute to free press?