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Jennifer 's site,Ideal bite,offers sponsored tips on eco-living and is the top listing on interner search engine Google when her company name is searched.but she knows that is not enough to stand out.she wants to be found in other search categories,like Green living tips and healthy living.sure,she could buy her way to the top,with sponsored,pay-per-click search ads on Google.but as a young company with just four employees,she'd rather devote her resources to free listing.so she works other parts of the web.