Referrals, what is your catch phrase?

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I have been experimenting with some phrases to get some visitors of my web sites/blogs sign up with MyLot. So far, I did not get any success. Though, I am just starting. Do you have a catch phrase that allowed you to get many referrals? For sure, I generally include "make money" or somthing similar in my catch phrase. Are there any other ways to get the attention of web site visitors? How long did it take before getting your first referral? Thank you for sharing your experience and your knowledge.