Scribd.com - What an interesting new site.. Youtube on 'paper'..

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I just found out about scribd.com yesterday by visiting alexa.com. The traffic to the site has increased astronomically since it's conception, and it's rising fast. The concept is somewhat unique, but I don't know if it can become as popular as youtube. But I guess it is easily to post word docs and PDFs rather than movies, so perhaps it has a wider audience.. sanc