prices of medicines

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Are the high prices of medicines affected by the research the pharmaceutical company has done or by the marketing tactics they implement so that their product will be known and be used by professional healthcare? I believe these pharmaceutical companies spend big moneys for their representatives promotional budget and the cars they provide as well as the big incentives they receive when they reach their quota. Is it true that the medicines price are really low and marketing makes it expensive or what they call competitive price? I guess the very big budget in marketing the product really affects the price. Do you agree?