HHH - By January 2000, Triple H had dubbed himself 'The Game', implying that he was at the top of the wrestling world, and was dubbed 'The Cerebral Assassin' by Jim Ross. (He has claimed that 'The Game' tag was initially conceived for Owen Hart.) He was already a three-time WWF Champion. His feud with Vince McMahon was not well-received, however, and even outraged fans after McMahon won the title from Triple H during an episode of SmackDown!. However, the short-lived feud started the Hunter Hearst Helmsley-Stephanie McMahon storyline that carried the WWF throughout the next seventeen months, and this period was known as the 'McMahon/Helmsley Era'.