Velveeta Shells and Cheese... Cheesy food or even cheesier ad?

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In a recent issue of Woman's Day Magazine there was a two page ad for Velveeta Shells and Cheese. The page on the left showed a huge spoonful of macaroni and cheese but it was the page on the right that surprised me. It contained a black and white image of a man and woman engaging together passionately, with the man apparently kissing the woman's neck from behind. It had a big splotch of fake yellow-orange cheese on the photo. The caption on the first page said, "Steamier than the tabloids an way cheesier." Well, IMO, they got the "cheesy" part right. Is it just me, or is mac & cheese just not sexy?