MyLot has a lot of people, right?! How do I find what you write about?? Who R U?

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I've almost figured out how the mylot discussions work. I write about some information I cared to talk about like my relationships, sports, politics, and anything else I cared to talk about and if I offered more details, great. I will profit. Is that right? Someone mentioned you use spreadsheets with this. Have you heard of that? How do you get referrals? How do I know who you are? What other suggestions can you offer me, if any? Please share. I'm teachable and new to this.