For those of you with forums/websites....

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I have had my forum up and going for some time. The problem is... I'm not very good at generating money from it. I would love to sell ad space... but I don't know who to sell it to. So my question is... how do you generate income from your sites besides adsense and such? http://www.mspaintwars.com/wars is my forum... so give me a few pointers! :) Also, how do you like my general idea?