Gifts are they important to you during your Birthday?

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Mostly everyone loves to receive gifts. However each country all over the globe have a different opinion on this matter. For me i love receiving gifts but it is not essential that someone brings me gift on my bday. I would rather prefer to fell their presence, their greeting, to hear their voice on the phone, and their laughs during the occassion. I would want them to remember me and the relationship (friendship/family/love ones) that we have build over the years. I've heard to some countries it is a SIGN of how much you care, that is was tradition to them. For me this is also nice, though i am not used to the idea. If that is how they view gifts, i admire them if they keep it always. But again iam not sure if this is true. So would you share how you value gifts? are they important to you? what do they signify? is there a tradition in your country about gifts? Do share your thoughts. :)