How long should you pursue a potential customer?
June 28, 2007 8:33pm CST
How long should you pursue a potential customer or recruit before you give up? Is there a particular etiquette that a business person should follow so as not to annoy a potential paying customer, when doing follow up work? Currently, I'm trying to build a successful online business, and would love to hear your insight into this subject.
• Lincoln, Nebraska
29 Jun 07
In calling potential customers or recruits about three calls is enough if they do not make a commitment to follow through and purchase a product or join your program. Anymore than this can be considered harassment unless they tell you to call them again at a particular date. You may want to ask them if it is okay to call them again. As far as using emails make sure that the follow-ups are permission based such as them subscribing to a series of follow-ups to learn more about a particular product or opportunity. If you do not use permission based emails you may be accused of spamming. Make sure that there is some way that the potential customer or recruit can opt out of receiving emails. Another less used method of following up is by sending letters via U.S. postal mail also referred to by some as snail mail. I would suggest up to seven letters per prospect this way but this can get kind of expensive with the cost of postage these days.
• United States
2 Jul 07
Email spam is the worst thing a person could do on the Internet. Certainly it's easy to be accused of spam by almost anyone. I wish ISP's and web sites were more tolerant of real business people and not see everyone as potential spammers. Once I heard of a guy that used his website to send out 1000 email invitations to his double opt in list and the website shut him down on spam allegations. Simply because he had sent out so many at once. He was later cleared of the charges, but he lost many $1000's as a result in lost business and opportunities, not to mention his tarnished reputation in the business community.
29 Jun 07
Well, looking at the telemarketing industry I'd say there's no limit...but that's the reason why people hate telemarketers. I say notify them once, then notify them again after a little while, and if by the third or fourth time they still don't respond then consider them lost.