Store-brand products

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I enjoy saving money when I am shopping and often will consider buying generic or store-brand items. Unfortunately, I have had many bad experiences with doing so and only a few good experiences. I recently discovered a store-brand that has consistently given me great experiences with products that re at least equal, if not superior, to their brand name counterparts. I like everything from their mayonnaise (I was very brand loyal before this) to their diapers to their frozen strawberries. I intend to continue trying "new" items that they make on a regular basis. So what are your favorite generic or store brand items?