Who's your effective commercial icon?

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For me and almost to all Filipinos, just most, is Ms. Kris Aquino because she is very well known to be very as in very 'choosy' with products she is to endorse and also she is very frank so people quite or really trust her, like Sharon Cuneta they say like Kris she is to very choosy she will not endorse a product which she doesn't like, uhm, Miriam Quiambao, wll-known here for her bent knees in the pageant, she is a well endorser cause for some reason she is rare to endorse and well respected. Can you think of other endorsers which is effective?