what is quantitaive marketing research
August 7, 2007 2:04am CST
quantitative marketing research is the application of quantitaive reseach techniques to the field of marketing. It has roots in both the positivist view of the world and the modern marketing viewpoint that marketing is an alternative process in which both the buyer and the seller reach a satisfying agreement product marketing and price.As a social research method, it typically involves the construction of questionnaires and scales. PEople who respond are asked to complete the survey.
7 Aug 07
Quantitative Marketing Research(QMR) been done to meet the Marketing Plan for specified business plan that owned by business principal. QMR is to comply with the marketing plan that categorized into three(3); Marketing Philosophy, Segmentation and Customer Behavior. Marketing philosophy is driven by vision, mission and objectives. Marketing segmentation is driven by demographic survey on the out products and will end up with macro and micro views and values. Customer behavior will rating the details of age, gender, population, customer's income and leverage....etc.