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What do you guys think of this new ad where the guy is talking about being regular. Behind him they are crashing stuff. A couple of guys pull an I-beam down first, then a pick up truck loses a couple of barrels & the final thing is a dump truck dumping bricks. There might be something before the I-beam, I haven't caught. Its kind of like the phone ads where its worth watching the ad because of the stuff going on in the back ground. Is this a new type of ad technique - make the background so amusing that you watch the ad even if the message is BORING!