roti kapda makaan aur mobile
September 4, 2007 1:45pm CST
Scenario 1: Xavier is a bangalore based balloon seller and has been in the business for the past 15 years. During off-season he does odd jobs as a repairman and as a part time accountant. But since acquiring a mobile phone last year he has been able to increase his business days in the past year. Explains Xavier: " Now i can switch between different fairs in the same day,after confirming where the sales are high. I am able to sell balloons at fairs that are happening outside bangalore. And with the phone my repair services can also be coordinated as I am easily accessible to people who have job for me. Earlier I used to visit them to enquire about work" According to a study done,close to 100 million new subscribers are expected to come from rural areas in the next two years. Nokia recently commissioned a report called the Mobility Development Report through the centre for knowledge societies(CKS) to understand the nuances of this spawning market opportunity. The report identifies 7 service areas namely transport, micro-commerce,finance,health-care,education and infotainment which could be transformed for rural communities by increased mobile connectivity.
19 Nov 11
I agree that mobile has become a necessity. It is very useful when used wisely. People are using it to expand their business. I am not sure about 5 years back when this discussion was started by you, but now the concept of bulk SMS is used as a marketing tool by many businesses. Mobile is used in such a fashion now that we have to even enlist our number to the "Do not disturb" list.