Are you sabotaging your marketing campaign?
September 12, 2007 11:08pm CST
Are you making these common mistakes when you market that affiliate program or Paid to Sites that you are promoting? 1. Are you promoting your straight affiliate link? I see here on myLot that many do. Or they use a "tinyurl" which in most cases is a dead giveaway. This is bad. You should at least be using a splash page with one or two graphics and a brief 2-4 line description of your site, never here on myLot unless you are answering a specific question that requires a link. 2. Are you capturing leads? Have you even learned how to do this? The money really is in the list. Many tire-kickers need several visits to make their final decision, and a good way to help encourage them is to have their contact information. 3. Do you have and use and autoresponder series? If not, when are you going to set one up. It is relatively simple to pre-load an autoresponder with a few ads, especially when you have a couple of pre-written ads provided by the program. You can revise these and give them new subject lines. If you don't have any ads for your program, write a series of 5-10 articles on a central subject, and offer a "newsletter" or e-course, and add your primary affiliate program as a "footer" or sig line. Speaking of autoresponder footers; are you using the header and footer areas of your autoresponder to add additional advertising for other programs? These are just a few of the common marketing mistakes we all tend to make when we are just starting out. If you would loike more information on how to improve your marketing strategy, just let me know. I don't mind sharing at all.
• United States
13 Sep 07
I think it's a bad idea for a beginner to start by trying to build a massive list. They just don't have the necessary skills to build it, manage it, or work it. I suggest to all my referrals that they take advantage of a good social networking site. Build a good reputation there and your customers will come to you. Sell yourself first and always by becoming valuable to others.