customer complaints and their effect on businesses

Zambia
October 28, 2006 8:35am CST
I would like to find out whether customer complaints have a negative impact on a company's corporate image or they retain customer loyalty
1 person likes this
3 responses
heart_thrb
@heart_thrb (676)
• India
28 Oct 06
Customers are king.........they shouldnt be left out........any suggestions or complaints frm customers should be seriously dealt with!!!!!
narayanshravan
@narayanshravan (151)
• India
28 Oct 06
it depends on how big the complaint is...it gives a chance to the company to deque its fault upto an extent...but yes it certailny creates a bad image for itelf when the shortcoming r big
baldingeagle69
@baldingeagle69 (749)
• United States
28 Oct 06
Complaints can definatly have a negative affect on a company's image. However, its all about how the complaints are dealt with that has the actual impact on the company. If a company handles complaints effectivly it will actually have a positive impact.