DSLR... 4:3 vs 3:2

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There are two main contentions and users in the DSLR arena. We have cameras that come from two main schools, the 1.3 or commonly known as the 4:3 vs the 1.5 or commonly known as the 3:2 format for the pictures. The 3:2 format is the common format that is used today. Found in most 35mm cameras, most of the photos developed at the shops are in this format. This format followed the legacy cameras of earlier non-digital SLRs and has been brought into the digital realm when the first DSLR was introduced. Many have argued that the 4:3 is the future of photos and that this format will eventually be the common format to be used. So when you decide on getting a DSLR, which format would you have chosen? What are the factors that you considered to make the choice you made?