New audio ads Pay Per Play (PPP)

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There is a new advertising option called Pay-Per-Play (PPP) that looks like it could be an interesting option for merchants and affiliates. According to the Pay-Per-Play site, PPP audio advertising is backed by one of 5 major search engines, but the searche engine hasn't been disclosed yet. PPP works on a bid management system in the style of Google AdWords and will pay out affiliates on 100% of their traffic with no clicks necessary. Some details of Pay-Per-Play... - The audios are played and not seen, they do not take up any web space. - The audios play only for 5 seconds. - The audios play once per visitor. - The audios are related to the content of the webpage. More details at htttp://www.linkbrander.com/go/56036