Do you think the Super Bowl commercials are degrading?

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OK, first of all, I don't watch the Super Bowl, unless I have to - even for the commercials. It does absolutely nothing for me. Well, today I was thinking how usually (but apparently not this year) the commercials are just great. Does that mean that all year long they give us these crappy, low-rate commercials, saving up all their creative budget for the super bowl commercials? That's pretty cheesy that they can't give us "good" commercials all the time. I think that would be a sign of a great company if they could do that for us! They'd be closer to getting my business that way...