Advertising on sand!!!

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I just read a news where it was stated that advertisers are now going to put up their advertisings at the beach.Well there's nothing new in it.But the catch is in the area they are using for their commercial purpose.Sand, yes they are going to get their ads etched on the sand.They are going to keep it as long as it stays unless some hooligans comne and spoil it.Or water comes to sweep it away.Public will be requested to stay away from that certain area. Amazing,isint it???Wonder what these brainy guys are up to.Anything to lift up their sales. How would you react of you see an ad in the sand.Would you be carefull not to tread on that area. Will you see it as a infringment on the free land where otherwise our kids could have made castles or engaged in some physical activities??? Comment your various views.All comments are appreciated