Do You Use Dr Bronner's Magic Soap?

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I keep seeing this product and everywhere I do see it, it's so highly recommended. It's expensive and I don't understand how so many people could be gushing over it when it's just SOAP. Some places I've read that the soap is "multi-purpose" but of course, they do not say how it's multi-purpose. So if you use it, please let us know all about it! I see on the Dr Bronners website they also have organic hand soaps as well as a multi-purpose cleaner and shampoos and conditioners. Have you tried these? How did they work for you? Would you buy them again, even though they're expensive? Thank you!