I Love Blow
By emarie
@emarie (5440)
United States
April 8, 2008 12:43pm CST
What is WHITE, comes in a POWDER form, uses a CREDIT CARD to cut it, is distributed in a TUBE, and used on a MIRROR?
Well...some might answer one way...but the real answer is BLOW.
The I LOVE BLOW energy drink has sparked some wide debates for its sexy, edgy, cocaine spoof which has the FDA threatening to take the product off the market.
Check out the website
http://www.iloveblow.com/
the energy drink is using this marketing campaign to sell their product to adults.
But the debate is whether its a promotional tool for drug use.
Can this harmless energy drink have an effect on older teens and adults to bridge them over to drugs?
Or is it really just a fun campaign to sell something?
What do you think?
Personally, I'm on the fence. They creator says they have not intended this product to promote or 'glamorize' drug use, but they are spoofing the time of the 80's where cocaine drug use was big. His main idea was to create a portable energy drink in a raw power form. I don't think he initially meant harm, but you have to count for the 'idiots' out there who might actually SNORT the damn stuff. This guy says he's a family man, but first and foremost he is a business man and yes, most of his customers see the satire in this product and find it funny. it is...but you always have to count for those who take it for face value. I personally think he should ad another warning and maybe a larger warning. I think ALL energy drinks should have a warning to NOT sell to kids under the age of 18. Since they shouldn't need energy drinks. I think kids under the age of 18 shouldn't have coffee either but thats my opinion. BUT this product DOES have an 18 and older warning label on it. I just think it should have another warning that states it does not promote drug use.
1 response
@Ohara_1983 (4117)
• Kuwait
10 Apr 08
maybe they are promoting another product in my opinion, also that will be normal to tha company to make a new campain for the new product even do they will not tell not good for the aged of so & so.



