What are heartbeats meant for?
April 16, 2008 4:30am CST
Greetings, ladies and gentlemen: Ice-cream company Frigo/Wall's/Algida/Good Humour/Selecta/... (they go by many names around the world: the common name is "the Heartbrand") packaging usually sports a small heart (the brand's logo) surrounded by a dotted line and the motto "1 heartbeat". Does anybody know what those heartbeats are for? Are they buying proof? Do they work towards some contest held in certain countries?