What is that LIC FRIENDS thing?

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been busy for a couple of days and with surprise the set of pics(with superlinks to the person's profile)at bottom of the forum caught my eye....since when and for what reason they have been placed down there?didn't see any notice put up before hand,is that some kinda ads?I'm a bit sensitive to those so-called online friends-making platforms,for most of them function like a underground market for pimp businesses...