How are Deodorant T.V. Commercials portrayed in your country?
July 6, 2008 4:21am CST
I am in the Philippines. I want to know how deodorant commercials are delivered on T.V. in the U.S.A. and in other countries. Are there TV commercials on deodorants in your country? Do they immediately equate wet underarms to poor hygiene? Do they also equate wet underarms to body odor? Do they consider people who are suffering from hyperhidrosis [excessive sweating]? What else do they project as bad hygiene in the underarms? Do they portray black underarms? body odor? Can you give a sample narrative of a deodorant TV commercial as shown in your area? Thank you for your input.
6 Jul 08
it is usually about a nice girl that uses a deodorant and then goes round the city and she still smells good.. there was a funny one with a girl getting in an elevator and the guy next to her rushes to the door to get out before it closes,and when she smells herself there is a piglet on her underarm..lol.. the next day she is entering her flat and she rushes to the elevator doors before they close and there is the same guy from the other day next to her,and they r both smiling.. then at the end there is usually a person commenting on how much the deodorant lasts,what's the flavour and the benefits of using it(meaning making a good impression) there r some commercials for invisible deos which are used with black clothes,and they don't leave marks,so the commercial is based on all that..nothing interesting really